Ladders UK Direct

Ladders UK Direct asked us to revamp their website in order to reach a wider audience and improve user experience. This business now has a modern-looking ecommerce website that works superbly on any device. Once the new site had gone live, Designer Websites continued to assist Ladders UK Direct with ongoing SEO work and pay-per-click advertising.

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We created www.laddersukdirect.co.uk, a mobile-friendly online shop that makes it easy for users to buy ladders for trade and domestic use. The new and improved Ladders UK Direct site is simple to navigate, and all transactions are processed securely by Sage Pay.

What Our Customer Said...

"Switching from an off-the-shelf shopping cart solution to a fully bespoke ecommerce website by Designer Websites was the best decision we ever made!

Our old website served us well over the years, but as our business grew, so did the workload. Designer Websites stepped up and delivered on a scale that far surpassed my expectations - the front end of our website now has a modern look and feel that's far more visually appealing, while the navigation and checkout process are seamless. The back end is easy for our employees to use while also being very efficient.

The Designer Websites team were very helpful from start to finish and worked extremely hard throughout the project to ensure that our deadlines and targets were hit. They also helped us to automate a lot of processes that we previously had to do manually, which has made life so much easier and given us more time to concentrate on what's really important: our customers!

Designer Websites now also look after our Google Ads as well as our SEO. They have made great strides in increasing both our website traffic and our conversion rates - it's a win/win!

We cannot thank Designer Websites enough for the work they have put in, and we look forward to a long and successful business relationship. Thanks again! "

Anthony Partridge, Owner

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Services We Supplied

Bespoke Ecommerce Integration

Search Engine Optimisation

Online Payment Integration

Integrated Review System

Integrated Blog

Integrated Social Media

Case Study: Ladder Website Design Ladders UK Direct is an online business that sells a wide variety of height access products, including extension ladders, step ladders, mobile work platforms, scaffold towers and more. They contacted us because they wanted to improve their website’s user journey, reach a wider audience, and convert more visitors into sales.

The Designer Websites team didn’t just refresh the design of laddersukdirect.co.uk – we improved virtually every aspect of the site, from the checkout to the integration of the company’s social media accounts. This business has continued to grow since the website was relaunched, thanks in no small part to the ongoing assistance of our SEO and PPC experts.

Responsive Design The updated Ladders UK Direct website has a polished, modern-looking design that functions equally smoothly on smartphones and PCs alike. Clear categories and subcategories make it easy for users to navigate the company’s extensive catalogue, and our improved product page design allows the company to communicate a wide array of specifications in a clear and concise manner.

Product Highlights One innovation that we added to this website was the ability to display ‘stickers’ on specific products within a category page. For example, Ladders UK Direct can now highlight their most popular products as ‘best sellers’ or ‘featured products’. They can also flag up items that are currently on sale. These stickers add extra visual emphasis and help key products to really stand out from the others.

Content Creation One of the client’s main goals for this project was to improve their website’s organic search ranking and boost their customer base. To assist with this, our SEO experts have been creating highly-optimised content for the Ladders UK Direct blog (that’s another new addition we put in), posting on social media, and even creating custom landing pages for our PPC team to use when creating Google Ads.