Ridiculously Rich by Alana

Alana Spencer, a young woman from Wales with a passion for baking, was the winning candidate in the twelfth series of The BBC Apprentice, which aired in late 2016. Her prize was a £250,000 investment from Lord Alan Sugar, which she used to grow her small handmade cake business (originally known as Narna’s Cakes) into a UK-wide company called Ridiculously Rich by Alana.

Ridiculously Rich sell cakes – such as brownies, flapjacks, and rocky road slices – directly to customers, but since Lord Sugar got involved the company has grown in a number of interesting new ways, and this is why the Designer Websites team were called in. We designed and developed the online infrastructure that now supports:

• The company’s brand ambassador scheme whereby individuals can apply to sell Alana’s cakes and represent the Ridiculously Rich brand at food events in their local area
• The trade/wholesale side of the business – shops and cafés can now register online if they wish to sell Ridiculously Rich products to their customers, and approved wholesalers can view special trade discounts and place bulk orders through the website
• A monthly subscription service – the customer makes a monthly payment by direct debit, and the Ridiculously Rich team send them a special (often seasonally-inspired) selection of limited-edition cakes every month

In addition to all of this, we also provided a high-quality, mobile-friendly ecommerce platform that ranks highly on Google and allows Alana and her team to sell their goodies online with minimal hassle for both the company and the customer.