When your website is all built and raring to go; that’s the first step. Now you’ve got to think about promoting your website so that it enjoys a fair share of the traffic in your market place.
Sooner or later, as long as your website is coded correctly, the web spiders will come crawling and shortly after, you will start appearing in the all important search results. Initially you will probably only show for very specific searches such as your company name; however, this is likely to only offer a very slight benefit to your business.
If this is the case, how do you ensure your website is noticed by people who are not already aware of your business?
1. Content... Content... Content!
You (hopefully) know a lot more about your industry than the average person. Use this position to your advantage. Be the expert. Spread the news – whatever it maybe; whether it’s interesting developments and innovations in the industry, or the launch of special offers, new products and free trials. Whatever it is, tell them about it, and put your own interesting slant or twist on the story to show exactly how it applies to your company.
You can also put up a question and answer session on your website. It may take a little bit of time to administer, but this will help you connect with your customers and again provide invaluable content to keep those web spiders well fed. You should also contribute to forums or submit articles to the numerous article directories – wherever you can share your knowledge and start to get your name and website known.
2. Write using keywords
When writing all of this content, the best way to ensure the promotion is a success is to use keywords. The content on web pages needs to be keyword rich, i.e. have the keywords in all the important locations and in the right quantity.
This is something we can advice on further if needed, though as a starting point you need to ensure that the phrases you are targeting appear in your page titles, your meta description, your main heading, subheadings and then throughout the page a number of times.
3. Build links
Think of your website in the same way as you think of businesses in the real world. Unless someone is willing to recommend a company to you then you often will not consider spending your money with them. The internet is similar, in that unless a website enjoys good link popularity then it will not be taken that seriously by the search engines. Link building is a huge topic and there are hundreds of different types of links and thousands of ways to get them, but the easy quick wins include persuading your partner businesses and suppliers to place a link from their site to yours. You should also look for general and industry-specific directories that will allow you to place a listing and a link to your site. Doing so will help the search engines find your site more often and consider it a more valuable resource.
Designer Websites is a lot more than your average website development team. We care about the success of your business so make sure that not only is your website search engine optimised, but you are aware of the best ways to build traffic and enjoy search engine success. If you want the help of a team of talented website designers who mix technical expertise with commercial know-how, then call Designer Websites on 0845 2726813 now.
