What Features Should an Ecommerce Website Have?

In today’s constantly-evolving digital world, a functional and well-designed ecommerce website is a must if you want to attract and retain new customers.

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The days are getting longer and the temperature is getting warmer, which can only mean one thing...Spring is upon us! Spring is a great opportunity for ecommerce businesses to push a spring sale, or refresh their marketing strategy for the year as we enter Q2.

So, we've put together a blog full of spring marketing ideas for ecommerce to spruce up your business for spring. Let's get into it...

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How to optimise landing pages for ecommerce

Landing pages are great for ecommerce website sales and lead generation, as they tend to convert better than blog posts and other page types. A landing page is often the best way to present a direct call-to-action (CTA) to your target audience, as landing pages can be much more tightly focused on a specific goal.

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email marketing for ecommerce

Email marketing revenue is estimated to reach almost £11 billion by the end of 2023 - so now is the best time to optimise your email marketing strategy! Here are 5 Email Marketing for Ecommerce Tips to make sure your email marketing campaign is effective as possible.

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If you own or help run an ecommerce business, then you'll know that you're not the only one looking to make sales. Competitor analysis will allow you to evaluate your position within your chosen industry, which will help you discover your business's competitive advantage. 

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