If you want to advertise your business to the largest possible audience, the world's most visited website is an obvious place to start.
The vast majority of web searches are carried out on Google, and the good news is you don't even have to pay Google to get your business seen in their search results. If you're looking to start advertising on Google, Google Ads can be a great way to capture more traffic, but there are also ways to advertise on Google without spending a penny. In this blog post, we'll look at the paid AND organic methods to start advertising on Google - you'll need to know about both if you want to maximise your website's SERP visibility.
Here's our tips on how to start advertising on Google:
- Appear in the organic results
- Appear in the local map results
- Create Google Ads
- Make the most of Google Shopping
- Start ranking for image and video searches
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