Creating a successful and engaging blog involves more than just crafting well-written content. Choosing the right topics for your blog – topics that will really resonate with your audience – is crucial for driving meaningful engagement and improving your website’s rankings.
In this blog post, we will go over some of our best advice on how to choose blog topics that will get results and keep your audience coming back for more.
1. Understand Your Audience
When writing a blog post, there is nothing more important than knowing your audience. What are they interested in? What problems are they facing? The answers to these questions should give you a good idea of what topics to write about.
It is important to choose blog topics that interest your audience, as this will help you to foster a good relationship with your readers. If you can achieve that, you begin to build their loyalty to your company – this is what keeps them coming back for more!
We recommend getting involved with your audience and asking them directly what they want to see. You could do this by conducting a reader survey or alternatively, if you want to save the time and money, simply reach out on social media and ask what content they want.
It is also always useful to check which topics have generated the most engagement in the past. You can then look for topics in the same vein that could generate similar results.
2. Use Keywords
Another great way to find out what content is popular among your target audience is by researching keywords. Using a keyword tool like Google Keyword Planner or Moz Keyword Explorer should make this job easier for you and help you find out how many people are searching for a given topic.
Here’s a top tip: if the search volume of your keyword is low, try re-phrasing the query until you find the most popular wording. For example, what shoes should i wear to glastonbury doesn’t get many searches but best footwear for glastonbury is a reasonably popular keyword with more or less the same meaning.
t is also important to identify the objective of your blog and then try to select topics that match this intent. This means thinking about what action you want users to take on your website. For example, if you want users to buy shoes from you, look for keywords that indicate a strong buying intent and write a blog post for each of those topics (e.g. what shoes last the longest, best shoes for flat feet).
3. Stay Relevant
Although it may be tempting, try not to stray too far from your website’s primary focus when writing a blog post. If your website sells shoes, all of your blog posts should have something to do with shoes; publishing too many blogs about non-shoe topics will dilute your website’s relevance and hinder your organic search rankings across the board.
Creating blog posts that appeal to a wide audience is important, but if your post doesn’t adhere to their specific wants and needs, you are not making the most out of your marketing efforts.
Overall, choosing the right blog topic is essential for attracting and engaging your audience. Whether you are a seasoned blogger or just starting out, a combination of audience understanding, keyword research and industry awareness should put you in good stead for creating great blogs with great results!
Good luck!
Blogging can generate an enormous amount of extra traffic to your website. If you need help harnessing the power of blog posts, get in touch with us at Designer Websites – our dedicated SEO experts can deliver quality content that ranks well organically and gets you the results you’re after.
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