If you run an ecommerce business, it's important to display your products in the most effective way possible. There are many things you can do to optimise your product pages - especially when it comes to writing product descriptions.
Product descriptions are essential as they summarise what your business is offering and how your product can benefit a potential customer. Without further ado, let's take a look at how to write the perfect product description...
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SEO and PPC are two different methods for driving traffic to your website. Search engine optimisation (SEO) focuses on organically improving your website's visibility on Google and other search engines, whereas pay-per-click (PPC) advertising platforms like Google Ads and Microsoft Ads allow you to pay for a prominent spot on the search engine results page (SERP).
Both SEO and PPC have their individual benefits, but depending on the context and your business needs, it may make sense to prioritise one over the other.
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The best things in life take time, and the rewards of search engine optimisation are no different. SEO is an incredibly effective long-term solution for capturing valuable organic traffic, but you won't always see results immediately. So, how long does SEO take to work?
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Email Marketing Tips
Email marketing revenue is estimated to reach almost £11 billion by the end of 2023! Take a look at our tips for email marketing and watch your email campaign soar!
- Decide on your email campaign strategy and goal
- Curate a catchy subject line
- Include engaging copy and CTAs that resonate with your campaign goal
- Proofread, proofread...and proofread again!
- Preview, schedule and send a responsive test email
- Monitor and analyse your KPIs
Need a hand? No worries.
Our SEO team are on hand to help and provide expert email marketing tips.
Get in touch with us today to find out how we use these tips for email marketing to boost your sales!
SEO (Search Engine Optimised) content is specifically curated to rank highly within the SERP (Search Engine Results Page) in order to receive a high number of clicks. SEO content has many benefits when used correctly. For example, SEO content can attract backlinks from other websites that will increase your website's domain authority!
You can present SEO content in many different ways, so let's dive in and run through the different types and their individual benefits. What is the best content for SEO? Click the answers below to find out more...
- Evergreen pillar pages
- Lead capture / landing pages
- Photo / visual galleries
- Blog posts
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