PPC simply stands for Pay Per Click, a form of internet marketing that you only pay for when one of your ads is clicked. It's a great way of attracting potential customers or service users to your website instead of waiting to be found amongst the millions of organic search engine results.
There are many different types of PPC around these days. It is most commonly seen on large search engines such as Google, Bing, and Yahoo; however, it has more recently spread to social media platforms like Facebook and Twitter. While social media PPC takes a different format, the fundamentals are the same: you only pay for the ad when somebody clicks on it.
For the purpose of this blog post, we're going to look at the basics of search engine PPC. Search engine pay-per-click advertising essentially allows you to bid for your ads to appear at the top of Google's results page so that, when someone types in a search query that is relevant to your service or products, your ads will be triggered.
For example, if you need to buy a sash for your friend's hen night, you might head to google.co.uk and enter the phrase hen night sash.
After entering the search query, you will be taken to the search results page, and this is where you will find adverts and organic listings for companies who are trying to solve your problem. As you can see from above, the first three listings (framed in red) are adverts, with Google Shopping results on the top right and more adverts underneath them.
Note: The results framed in green are Google's organic listings - this is where our SEO team will help you to appear!
At this point, you spot an advert from a company (
Henstuff) selling
Hen Night Sashes from £0.75. When you click on this advert, you will be taken to that company's website, and they will have to pay a small charge to Google.
A lot goes into building a successful AdWords campaign. First, you must research the keywords that are most relevant to your business; then, you must select the right keywords for your campaign (ideally, you want to target cheap keywords that will attract lots of customers to the right stage of the buying process). After that, you must organise these keywords into relevant ad groups and create landing pages on your website that are properly optimised to drive conversions. If done properly, all of this work won't go unrewarded - a carefully-targeted campaign will see you pay less every time your adverts are clicked, meaning higher profits for your company.
Would you like to try pay-per-click advertising for your company? Here at Designer Websites, we have a team of PPC experts who will help you to get the best possible results from Google AdWords and other platforms. Get in touch today!
The internet is always changing, as are the rules and standards of web design. What looked fantastic five years ago will probably look very outdated today, and we are frequently asked to redesign our clients' websites to help them stay current and impress the current generation of web users.
Howard G Davies recently asked us to refresh his website, which was beginning to look a little bit tired by 2015 standards. As usual, our design team rose to the challenge, combining a bold blue-and-white colour scheme with carefully-chosen images and a simple, eye-catching layout to ensure that the revitalised website would look bang up to date.
Howard G Davies & Associates are a team of safety consultants specialising in fitness equipment, which means that they inspect exercise machinery before it is distributed and sold. They also help gym owners to ensure that their premises are as safe as possible, and in the event of a fitness-related accident, Howard and his team can serve as expert witnesses during any proceedings that follow.
If you need some work done in your home, you may well be interested to hear about our latest project.
ATW Property Services carry out all kinds of gas, plumbing, and electrical work throughout the UK, and the brand new website that we've just completed for them makes it easier than ever to make use of these experienced professionals and their unsurpassed expertise.
www.atwpropertyservices.co.uk, which was entirely designed and developed by the Designer Websites team, is a responsive website with an attractive design and superbly straightforward navigation. The new site enables customers to learn all about ATW's assorted services and contact the company with ease, and the slick responsive design means that this can be done on mobile devices as well as on traditional desktop computers.
Here are a few examples of what ATW Property Services can do for you:
- Boiler servicing/replacement
- New bathroom fitting
- Electrical installation, inspection and repairs
- Central heating design and installation
Whether you're a homeowner, a landlord, or a property developer, we strongly recommend that you visit ATW's new website today and take a look at our latest work!
My Garment Factory Cardiff is a personalised clothing website targeted - as the name suggests - specifically at Cardiff and the surrounding area. The site was set up with the aim of cornering the custom clothing market in South Wales, and the MGF team are certainly doing well on this front; they already occupy some of the top Google results for terms like
printed clothing Cardiff and
embroidered clothing Cardiff.
With traffic pouring in and their website now established as a major competitor within its target market, MGF started thinking about how they might improve the service they offer. Wishing to maximise their website's conversion rate, they contacted us to ask if we could help them to make the site more mobile-friendly; they were receiving plenty of visits from smartphones and other mobile devices, and they wanted to ensure that they weren't letting this potentially valuable traffic go to waste.
So we set about creating a responsive design for My Garment Factory Cardiff, and we're pleased to announce that the new version of the website is now live. Being responsive means that the new design adapts to your screen size; for example, if you visit
www.mygarmentfactorycardiff.co.uk on a mobile phone browser, what you see will be slightly different to what a PC user would see on the same page. This allows us to optimise the website for different devices, making the personalisation process equally easy on desktop computers, smartphones, tablets, laptops, and all other devices!
With two state-of-the-art clinics and such famous names as Dr Christian Jessen on the staff, Doctorcall are undoubtedly among of the UK's very best private healthcare companies. While based in London and Manchester, Doctorcall do operate throughout the country, and they recently asked us to create a new website that was worthy of their nationwide renown.
To do this, we had to condense Doctorcall's long list of services - ranging from home visits to flu vaccinations, STI tests, and Botox injections - into something manageable and easy to navigate. In this respect, we believe that we have succeeded; the new site looks clean and professional, and its straightforward responsive design makes for a fantastic user experience, even on smaller screens.
The real challenge of this project was the website's multi-faceted nature; at first glance, Doctorcall.co.uk looks like a simplistic brochure website (albeit a relatively advanced one), driving users to make enquiries and appointments using a built-in booking form. However, the site also contains ecommerce elements, enabling users to purchase a variety of home testing kits, cosmetics, and other Doctorcall products online. Additionally, we had to make sure that the site would be able to support Doctorcall's occupational health services; flight attendants, offshore oil workers, and many other professionals are required to undergo a medical examination before commencing work, and so we added a series of more specific forms to the website for people who might need to book an occupational health check with Doctorcall.
The Doctorcall website is fully integrated with an advanced clinic appointment booking system called Qinec. This integration allows patients to seamlessly book appointments online with the chosen clinic and doctor.
Overall, we feel that the Designer Websites team overcame all challenges and produced a great-looking, highly functional website. As mentioned above, the new site is fully responsive and very easy to use - click here to visit it for yourself, and feel free to let us know what you think.
