One crucial factor in successful website optimisation is the quality of the code itself. Many small businesses that employ website developers judge the site on appearance, without giving a minutes thought to how things look behind the scenes. The fact of the matter is, without clean code your search engine rankings are likely to suffer.

It is often the case that smaller companies, eager to save money wherever they can, will opt for a cheaper website from a team of website developers who do not possess the required technical ability, and over compensate with a lot of unnecessary code.

Many of the sites website developers design for start-up companies have been made fool proof so they can be easily administered by business owners who are not particularly internet savvy. However, this fool proofing will often take the form of a large amount of unnecessary code, damaging the potential rankings of the new site, even if all other website optimisation factors are accounted for.

The importance of clean code becomes clear when considering the importance of page load times on search engine rankings. Google recently announced that page load times are going to become a bigger factor in how they decide as website’s rankings, and have even provided some tools in Webmaster tools so that site owners can measure their page load times and take steps to improve them. Although, it is important to consider, many of the do-it-yourself- website platforms which are becoming quite popular at the moment will offer you little or no control over these factors.

The best way to ensure a website which benefits from clean code is to hire the services of an experienced and technically aware team of website developers, who can ensure your site not only looks attractive to visitors, it is also neat and tidy behind the scenes. This will go a long way to ensuring the visibility of your website on the search engines.

If you are looking for a website which not only looks good, but which is also not held back by unnecessary code, contact Designer Websites. Our expert team of website developers have many years of experience producing ecommerce sites and websites for small businesses. Give us a call today! 

We have recently finished a redesign for the TimberTech website. We have worked with TimberTech for a number of years and they recently asked us to design a totally new look for their composite decking website, which we of course were happy to do.

When we completed the design concepts for the new website TimberTech were absolutely delighted with our proposed layout/design. Based on these new concepts we developed a new, more modern, more responsive website, which also contains some clever tracking functionality and a very good level of search engine optimisation.

Take a look at TimberTech - Composite Decking Website and see what you think.

We have recently launched a new website for the leading training company Olive Strachan. Olive Strachan are a global training company with headquarters in Manchester; they have a wealth of experience in management training, leadership training, customer services training and other similar business centric disciplines.

We first worked with Olive Strachan back in 2006 when we developed a site called Training Manchester (Training Manchester)for them. This site is still useful if a little dated, but now Olive Strachan wanted something a little more up to date and more in tune with their current business model, particularly as it has changed over the past 5 years. We designed a new website for them and it can be found at Olive Strachan.

We have just launched a new website for Inklusive who are a specialist ink cartridge replacement company. If you are looking for a ink cartridge replacement then we thoroughly recommend taking a look at this website.

Carl and Jason have recently returned from a trip to Germany to visit a company called Parador, who they visited with one of our clients Westco Floors (Western Cork Limited). The purpose of the visit was both to become more familiar with the flooring products supplied by Parador and to check out a software implementation in place at Parador which includes a sophisticated floor designer that they have also implemented online.

The showroom at Parador was very impressive, as was the efforts that they have put into their floor designer software. This new floor designer software is great and has been made available online via their website, offline via a disk, and also through a clever POS system for flooring showrooms. If you want to read more about Parador and their products and services we recommend that you also visit Living Performance.

Westco are large flooring wholesaler for the UK and also have a very impressive business; they are already working closely with Parador and are working on plans to supply more of the Parador products. The Parador software that we are looking at with Westco is not quite capable yet of implementing in a bespoke fashion as it cannot yet be implemented with a selection of flooring products, so at the moment it's all or nothing, but with a little work we can get this software implemented for Westco here in the UK and we will be working on this over the coming months.