With December well underway and Christmas rapidly approaching like an unstoppable festive asteroid, the time to give your digital content a seasonal overhaul is overdue.
After all, you’ve probably already decorated your home with all the festive trimmings, so it’s only fair that your social media presence gets the same treatment.
But just how do you encapsulate the palpable ambience of Christmastime within the confines of a single social media page? Where to begin?! Won’t somebody think of the children?!!
Hold your horses there, fella. Take a hearty sip of eggnog and calm it down – we’ve got you covered right here.
Trim up your social media for Christmas with our five top tips for Christmas social media.
Tips for Christmas Social Media
Step into Christmas by stepping up your social media game this yuletide and ensure your followers have themselves a merry little Christmas experience whenever they view your page.
Seasonal Imagery
It’s long been said that a picture is worth a thousand words so, by that rationale, a quality social media image can save you a whole lot of ad copy.
Think of your social media profile as your digital shop window. What self-respecting shop would let December come and go without decorating their storefront in festive furnishings?
Start by sprucing up your profile and cover images with a healthy dose of red and a festive font. This is an easy way to inject a bit of obvious Christmas spirit into your branding without having to completely overhaul your existing assets.
You may also want to include other Christmas visuals – such as snowflakes, baubles, holly, etc. – in your cover image to further hammer home the point with festive fervour. The Christmas flavour will provide a welcome change for regular followers while also make for a memorable first impression to new visitors.
This is also a great avenue to advertise any festive products or services you may offer. Meanwhile, this is also a good opportunity to incorporate and highlight any seasonal offers you may be running over the Christmas period.
Which brings us nicely to our next entry…
Festive Offers
If you’re running seasonal offers over the festive period, congratulations – you’re showing your customers that you value their business and repaying their brand loyalty at a time of the year where it counts. If not, shame on you and it may be time to rethink your festive strategy.
Christmas is a time of year where the public is expecting their brand loyalty to be rewarded with sales and cut-price goods/services. What’s more, chances are, your competitors are probably going to be doing the same, so it’s a necessity if you want to keep up.
So, assuming you are indeed running some offers over the Christmas period, where better to highlight such offers than on your corresponding social media page? Make it overtly obvious by pinning it to the top of your page and/or boosting your offer post and you can’t go wrong.
Additionally, it’s also possible to customise posts to include specific background colours and themes, which is a simple yet effective way to also get your social posts in the festive spirit. The combination of the two is a sure-fire way to get your audience’s attention.
Spirit of Giving
As we all know, Christmas is the time for giving, peace on earth and goodwill to all. Why not soak up the yuletide ambience and take that festive message to heart by running a Christmas competition?
With gift-giving such an integral part of the Christmas experience, it’s only fitting that your brand follows suit and play Santa Claus to one or more of your followers.
A simple yet effective way of inciting social engagement, giveaways are like a hard-working postman – they never fail to deliver.
Whether it’s the allure of an attractive prize or the simplicity of the entry process, running a social media competition at Christmas is a fool-proof tactic that will only further endear you to your audience.
Santa’s Workshop
A great way to humanise your brand/company while still providing some excellent and engaging content for your audience is to give your followers a peek behind the curtain at what goes on behind the scenes.
Christmastime is the perfect period to provide such insight into daily operations, as it typically entails a happier office, a joyous atmosphere and – presuming Christmas decorations are out in force – an overall scenery that looks a lot more upbeat than at other times of the year.
Whether it’s a team lunch, exchanging Secret Santa gifts or simply showing off some of the best (and worst) Christmas jumpers to pass through your office doors, why not record any festive fun you might be having in the office during this time?
It all makes for great content, showing that your company is more than just a faceless logo and one that has a very human heart at the core.
Yule Blog
Blogs are a great way of attracting web traffic to your site, so why not pen fresh, festive-themed blogs and share your Christmas content on social media?
Christmas-themed articles are some of the most reliable and consistent content in terms of performance during December and some of the best is that which revolves around useful tips and advice over the festive period; e.g. “How to Save Money on Your Christmas Travel”.
While it might take a little thought to get there, if you can take the overall Christmas concept and connect your goods or services to the festive period, you’re on to a winner. Once you do, pen it, publish it and share away!
Run a gardening company? How about a blog on festive garden decorations? Operating a ladder business? What about tips for hanging Christmas lights? Offering web services? Why not write a blog on Christmas social media tips… wait a minute!
For more advice on social media for Christmas or additional Christmas social media tips, why not drop us a line today? Call us direct on 01446 339050 or click the button below to get in touch online now.
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