Recently we were approached by Access Training Academies, a trade qualification course provider who were interested in improving the usability and search engine performance of their website.

IDS are a security company based in Cardiff who specialise in providing professional security and fire protection systems throughout the UK. With decades of experience in the field, the team are able to oversee the design, installation and maintenance of a variety of security systems, ranging from CCTV and access control to fire alarms. In addition to these services, they also offer 24/7 call-out and monitoring to their customers every day of the year. 

Despite being an established company with a thorough knowledge of their trade, IDS recognised that their website was not performing well enough in search engine results, which is what led them to contact Designer Websites. After careful consideration, our team set about improving the website in order to ensure that it was a great reflection of the company's products and services, which could easily be reached by potential customers. 

The new IDS website has a more professional look, with content that makes efficient use of meta tags and copy to ensure that the company will rank well in search results. The site also has an improved focus on local search terms, allowing them to effectively target and increase their business prospects within Cardiff and the surrounding area. In addition to these improvements, we also added a blog to allow IDS to share their latest news and insights, providing them with an enriched means of communicating with both new and existing customers.

You can view the new website we created for IDS here. 

For more information about the range of website optimization services we offer, click here, or follow this link to send us your questions and ask for a quote.

Having worked with the company behind Safety Life Gear on previous occasions, we were recently approached by them again, as they had decided to expand their existing business by branching out into branded workwear. Pleased with the results we had achieved for their other businesses, Designer Websites were their first choice when setting up this new venture, as they knew we could deliver an engaging and user-friendly e-commerce web design.

Safety Life Gear's new website allows users to browse an extensive selection of workwear and PPE, covering everything from hospitality aprons to hard hats. This selection is comprised of items for men, women and children, including a vast selection of accessories as well as clothing items. The majority of these items also come with the option to personalise them with company names and logos, offering you the option to choose between plain and branded clothing. 

Due to our previous work with the company, it was important to us that the design and branding of the site was consistent with their previous websites, which is clear in everything from the logo placement to the menu style. We also wanted to ensure that the site was as easy to use as possible for customers, which is why we implemented a quick and simple customization process. Under each product there is a 'Branded from' and 'Blank from' button, which makes it simpler and more efficient for customers to place their order and check out. Once the user has selected the branded option, they can upload their desired branding and select from a range of placement options, making the order process as hassle-free as possible.

As well as making the design work for customers, we were also keen to ensure that the company could make their own changes with ease and efficiency, via the straightforward CMS system. The company is able to manage everything from homepage banners, to featured products and page content, making it easy for them to add new products and advertise offers.

 

Doctorcall Medical Services are among the UK's leading private medical groups. Established in 1989, Doctorcall was the first visiting doctor service in the UK, although they now offer many other services besides (including sexual health tests, physiotherapy treatments, occupational health checks, and cosmetic treatments such as Botox®).

 

If you've never heard of Doctorcall before, here's a brief introduction:

 

 

Doctorcall first contacted Designer Websites in late 2014. Their website at that time was a self-made Wordpress solution, but what they needed was a professional, bespoke business website to represent their long-established brand in the best way possible, and we were the company tasked with delivering this.

 

Here are some of the features that Doctorcall requested for their new and improved website:

• Fully integrated Qinec booking system
• Ecommerce system with online payments powered by Sage Pay
• Mobile-friendly responsive design
• Blog engine to allow Doctorcall's staff to post news and updates

What happened next?

 

An even more pronounced improvement was visible in Doctorcall's mobile stats - total mobile traffic for April 2015 was 41% higher than the same total one year earlier:

 

 

This demonstrates the difference that a responsive, mobile-friendly website design can make - at time of writing, mobile users make up roughly 40% of Doctorcall's total visitors!

 

It's also worth noting just how well the Doctorcall website has been performing from an ecommerce standpoint. When developing the new site, we incorporated a shopping basket system that would allow visitors to purchase certain Doctorcall products (such as home testing kits and anti-ageing creams) over the web.

 

This approach appears to have worked wonders for the business - site revenue increased by almost 90% between June and July 2015!

 

 

All in all, our work has yielded outstanding results for Doctorcall's business. Here's what they had to say about the new website and its performance over the last few months:

 

 

Broadleaf are among the UK's leading suppliers of real wood products. While they mainly specialise in wood flooring, they also manufacture wooden doors, worktops, beams and trusses; all of these things can be found in Broadleaf's many showrooms, which are dotted throughout Great Britain, Ireland, and France.

However, no number of bricks-and-mortar locations can ever compete with the reach and accessibility afforded by an ecommerce website, and Broadleaf came to us because they wanted a bespoke ecommerce solution that would allow them to market their gorgeous wooden wares to an even wider audience.

As usual, the Designer Websites team rose to the occasion, creating a stunning, user-friendly website that's almost as beautiful as the products it was designed to showcase. Each site visitor can now browse high-res images of Broadleaf's range, add items to their own personal 'Favourites' list, and even purchase real wood products online via the secure checkout system (powered by Sage Pay).  The website also has a number of additional features, such as a 'Floor Maintenance' section and 'Project Spotlight' blog that allows the Broadleaf team to show off their latest work.

If this sounds good to you, we strongly recommend that you visit www.broadleaftimber.com to see the new website for yourself. Alternatively, click here to get a quote for your own ecommerce website design project.