For many businesses, professional copywriting services can be a Godsend. Providing sleek, readable copy that speaks volumes to your customers, a professional copywriter has the ability to raise the game of a brand exponentially.
A professional presentation can lend unrivalled credibility to a business, providing instant integrity and boosting customer confidence. Meanwhile, the alternative route can be the complete opposite, raising red flags and act as an immediate customer-repellent.
Professional copywriting is the tailor-made tuxedo of web content, while a DIY job represents a pre-owned hand-me-down. While both may get the job done, one will undoubtedly fit far better and leave a more memorable lasting impression to onlookers.
Like most things in life, the more you invest, the more you get in return. Professional content writing is no different – and here’s exactly why…
Why Hire a Professional Copywriter?
Despite being a valuable skill that’s honed through years of practice, copywriting often gets held to a different professional standard than most specialisms, with many individuals opting to pen their own content unqualified.
To put that into context, that would be like a bride and groom sacking off a professional wedding singer in favour of their Uncle Steve on the basis that he sings in the shower. While undoubtedly the cheaper option, it’s also a real recipe for disaster (sorry, Steve).
The results of non-professional content writing can be dull at best and dire at worst, ranging from spelling mistakes and grammatical incorrections to verbose meanderings and unintelligible nonsense.
If you’re considering penning your own copy for your business, here are a few reasons why you might want to hire a professional copywriter to do your bidding instead.
Language
Any professional copywriter worth their salt will have a firm grasp of the English language so tight it could rival a boa constrictor on a budget.
Armed with a vast vocabulary and a mental spellcheck that requires no word processor, a pro will be able to turn the dullest of subjects into a textual feast for the eyes – error-free, well-structured and as engaging as a diamond ring.
A good copywriter will also be well-versed in the art of proofing and have an expert eye for faults and flaws. This should help to ensure that your finished copy is not only enticing and interesting to read but also grammatically correct with unwavering punctuation.
Research
Professional copywriters are often tasked with lending their wordsmithery to subjects outside their sphere of knowledge. As such, efficient and accurate research skills are paramount.
The benefit of this is that any statements made in your copy will, more often than not, be backed up with credible sources as evidence. Meanwhile, this process may also uncover additional details for inclusion that you may have overlooked out of familiarity.
If curiosity killed the cat, then a professional copywriter may need to have eyes in the back of their head for their own safety, because a healthy curiosity is key part of the job. A curious mind and thorough research skills, coupled with the ability to communicate the results is the perfect combination for golden content.
Perspective
If you’ve been part of a project from the get-go and are deeply rooted in the thick of it, it can be hard to see the wood through the trees. Hiring a professional copywriter can allow your company to take a step back and paint the bigger picture.
A fresh pair of eyes from an outsider’s perspective can be invaluable in providing accurate and unbiased content.
While a pro will naturally be able to create the message your brand is going for, they will also be able to highlight areas you may have overlooked through familiarity.
Engagement
One of the biggest perks of professional content creation is the ability to attract, entice and engage your target audience – an extremely important skill. Case in point: headline copy.
Research has shown that as much as 80% of people will read a headline but not the body of the article. Loosely, translated: a rubbish headline can leave the rest of your text untouched.
Imagine if The Ritz had an exterior that was dirty, decrepit and covered in graffiti. No matter how good the inside was, chances are, you wouldn’t venture past the front gate.
The same principle applies to headlines. A polished copywriter will be able to craft an attention-grabbing headline that’ll pique interest in a single glance.
Optimisation
With Google algorithm updates taking place multiple times a year, keeping on top of SEO best practices can be a near-impossible task for anyone not 100% focused on the task at hand.
A professional copywriter will be able to pen SEO copy effortlessly and optimising content will be second-nature, ensuring your pages are ranking as well as being perfectly readable.
In the long run, this can be the difference between being seen and your services
Professional Copywriting Services
Taking everything else out of the equation, professional content creation takes time, dedication and consistency – three things that are hard to commit to and maintain when your attention and expertise are needed elsewhere.
Even if you sell the greatest products/services in the universe, poor communication and clunky content can tarnish your brand instantly. Give your business the best chance of success with professional content from a pro.
For more information on our professional copywriting services, why not drop us a line today to find out more? Call now on 01446 339050 or get in touch online by clicking the button below.
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