Keeping your SEO up to date is a vital part of maintaining your website and growing your online audience. Whether you're a beginner or a seasoned expert, spring is the perfect time to adjust your SEO strategy with a few easy tips and tricks.

If you want to give your search engine rankings a boost this spring but you're not sure where to start, Designer Website's search engine optimisation specialists have got your back. Here are our top tips for a thorough SEO spring clean.

Identify new keywords

The world is constantly changing, and it could well be that lots of new keywords and topics have become relevant to your business since your last big SEO check-up. You may be missing out if you have not updated your content to reflect up-and-coming trends; roughly 15% of all Google searches are completely new queries, so you might be able to capture a lot of extra traffic if you add extra keywords to your SEO strategy.

Whether you update your existing website copy to address current search trends or add extra content via blog posts, this is a great way to stay ahead of your competitors and give your site a nice spring boost.

Keep things fresh

Think of SEO like dating. When you first starting optimising your website, it's really easy to build your online presence and create new content that helps your site to rank. You might feel genuinely excited every time you publish a new blog post or add an informative new page.

But as time goes on, the thrill begins to wear off. Your content no longer ranks as well as it used to, and fewer people are visiting your site and engaging with your brand. You might even consider giving up and abandoning SEO entirely (though as we recently discussed, this is seldom a good idea!).

If you haven't released any new content in a while, we thoroughly recommend updating your website with some fresh new landing pages or a string of blog posts. It's important to remember how much search engines (especially Google) love fresh new content - as with relationships, a little commitment to your SEO can go a long way!

Minimise duplicate content

Content duplication - where the same piece of content appears on two or more web pages - can have a huge impact on your SEO strategy if you let it get out of hand. Few website owners create duplicate content intentionally, but it can sometimes happen by accident; for example, if you write similar or identical descriptions for two subtly different products, search engines may only index one of those pages, which will prevent the other one from ranking.

Try to make every page on your website unique, and if you can't avoid repeating a significant amount of content across multiple URLs, use canonical tags to tell Google which version you want indexed.

Don't neglect local SEO

If you have a brick-and-mortar business that's open to the public, you need to make sure potential customers can find you. Local SEO is hugely important - it's been alleged that 43% of Google searches are for things in the searcher's local area, and in the USA, an estimated 80% of disposable income is spent within 20 miles of the home.

So make sure your local SEO factors are in shape for spring. At the very least, you should create a Google My Business listing and make sure your company's address and contact details are correct and up to date wherever they appear on the web.

Master Google Search Console

Checking technical issues is an important part of SEO. You've created your new content, you're targeting new keywords, and you've even eliminated all duplication from your website - now you should carry out a Google Search Console check to make sure your website is working as it should.

Search Console can tell you all sorts of useful things, from how many of your pages are indexed to whether your pages display correctly on mobile devices. If you're new to Search Console, Google have some videos to help you learn the ropes, but you might be better off hiring a team of SEO experts to look after this side of things for you.

Remember: it's important to keep your SEO strategy fresh and efficient if you want to maximise your organic search traffic all year round. If you want to get more from your website, the Designer Websites team can help - our SEO specialists work closely with our experienced team of designers and developers to deliver the best possible results for our clients.

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We create new websites for our clients all the time, and two questions we often get asked are, “do I need to do SEO?” and “how long will I need to do it for?”

The simple answers to these questions are, “yes you do need to do SEO” and “indefinitely or until your business stops trading… whichever comes first!” We really do believe in a long-term relationship with SEO if you want your website to be successful. It’s a bit like going to the gym – you can’t expect to come first place in a marathon if you don’t bother training for it, can you?

If you stop doing SEO – improving key pages, publishing new content, and so on – there’s a good chance that the search engines will gradually lose interest in your website. Google’s algorithm in particular loves fresh content; if you’re not doing SEO any more, you’re giving your competitors a great opportunity to overtake you in the search results. But why does this happen? Let’s start by taking a look at the purpose of SEO is and the reason it’s important.

What is SEO & Why is it Important?

Search Engine Optimisation (SEO), is the process of increasing the volume and quality of traffic to your website. Unlike paid advertising, SEO looks to improve the performance of your website organically so potential customers can find you easily when they’re looking for products or topics related to your business.

You can see our beginner’s guide to website optimisation if you want to take a closer look at some of the most common SEO strategies. Things like keyword analysis, blogging and link building are used by digital marketers to keep their clients’ websites at the front of the pack. Continually refreshing, updating and fixing things tells Google that you’re an active website worth showing in the search results, perhaps even in the number one spot!

If a client suggests taking a break from SEO or stopping altogether, it can be hard to predict the exact implications it will have for their site. It might not even have any effect at all… at first. But one thing is certain, giving up SEO for good, will inevitably damage your website and its position in the search results pages.

For example, this graph (taken from Google Analytics) shows you how one of our client’s websites was impacted when they decided to give up on their SEO strategy altogether. You can see the steady decline in organic sessions that’s been worsening ever since. This shows that while stopping SEO won’t immediately remove your website from the google rankings, it will have a long-lasting negative impact.

What happens when you stop creating new content?

When you decide to stop creating new content, you’re essentially hoping that the online presence you’ve built so far is going to be robust enough to keep things ticking over. Here are just a few things that can happen when you stop creating new content.

• You’ll stop ranking for new, highly-relevant keywords, limiting the number of people finding your website as they search for terms related to your industry.

• You’ll stop gaining links from websites with authority. If the information on your website is not up to date, no one will want to link to it. Having a strong backlink profile is important if you want your website to rank well.

• People will stop engaging with you on social media. Social media is all about the ‘here and now’ and puts you in contact with hundreds (if not thousands) of customers. If your website ceases to exist in this space, people may think your business has stopped trading altogether.

• You’ll drive away returning customers. If people visit your site more than once and just see the same boring content over and over again, they won’t bother coming back. New content makes people excited about your brand.

One of our clients decided to stop updating their blog on a regular basis and as you can see from the above graph (again taken from their Google Analytics), they started to see a noticeable decline in their organic traffic.

When we highlighted this dip in traffic, the client conceded that blogging was a necessity if you want to grow organic traffic and thus, we started blogging more frequently again.

Once we started publishing blogs regularly, they saw an increase in their organic traffic. In fact, their return to SEO drove more traffic to the site than they had before the dip!

What happens when you stop checking for technical SEO issues?

Besides keeping your website alive on the surface, there is a lot of technical SEO that goes on under the surface to keep your website working properly in the ever-changing search engine that is Google.

There are a few different ways you can keep track of technical SEO issues; for example, you could use an SEO software service like Moz to carry out site audits, check backlinks and keep track of your rankings. The most common tool used to track technical problems with your site is Google’s Search Console. You can read more about Google’s Search Console and how it works here. 

Here at Designer Websites, our SEO team carry out weekly Search Console checks to make sure that our client’s websites are working as they should be.

Failure to keep on top of your website’s technical SEO can leave a myriad of problems including:

• Pages not being indexed correctly
• Server errors
• Problems with mobile usability
• Slow page speed

And much more! Google is constantly changing, updating its algorithm and introducing new features, that’s why regularly checking your website’s technical SEO health is so important.

It’s also important to periodically check that other businesses aren’t duplicating your content and publishing it on their own site. When Google sees two copies of the same page, it will only index one (and there’s no guarantee that it will choose yours). All the time and effort you spent optimising your pages to rank for certain keywords will be for nothing if you don’t spot the duplicate content and act on it quickly.

If you do find duplicate content, here’s what you can do:

• Contact the offending company and ask them to take the content down.
• Rewrite the content on your own website so that it’s unique.

So, as you can see, deciding to stop doing SEO is going to cause some serious problems later down the line. If you’re not currently doing SEO for your website, we highly recommend you consider it! Learn more about our SEO services here.

If you really want to make the most of your marketing strategy in 2020, you need to be utilising some kind of paid promotions or ads.

There are a few major players when you look at the digital advertising landscape. Google, Bing and Facebook all offer a service that allows you to pay to put your content in front of targeted and relevant potential customers.

The Facebook family of apps now includes Instagram, WhatsApp and Facebook Messenger, giving you a range of different platforms to work with. There are an estimated 2.89 billion people with an account on at least one of these platforms, and over those 2.26 billion people use them daily. 

People of all ages are hooked into the captivating world of social media, and with such a huge audience to engage with, you really do want to consider your advertising options carefully. After all, thousands of people might be out there looking for a business just like yours… so how do you make sure that they’ll find you? Let’s find out.

What is a Boosted Post?

A Boosted Post starts its life as a regular old Facebook post. It could be anything; a photo of a new product you’re introducing, an offer you’re promoting or a competition you’re running.

When you boost a post, you apply money to ‘boost’ or ‘show’ your Facebook post to an audience of your choosing. Boosted posts are quick and easy to set up, meaning they’re a great option if you are new to Facebook advertising.

How do I set one up?

To create a boosted post, you need to look out for this big blue button. You’ll find it underneath your Facebook post on the right-hand side.

As you can see, the post in our example hasn’t had any organic engagements, so this might be a good candidate for boosting to try and generate some interest. Of course, you could also choose to boost a post that’s already doing really well to maximise its performance! The choice is yours.

So, you’ve identified the post you want to boost, and you’ve clicked the big blue button. Now you need to tell Facebook a bit of information so they can make sure your post is boosted to the right kind of people, for the right amount of time, and in the right places. You’ll fill in a form that asks you the following:

• What’s your objective?

Do you want users to comment on and share your post? Do you want them to click through to your website, or would you prefer to connect and chat with them over WhatsApp or Facebook Messenger?

• What do you want your post button to do?

You can choose from pre-set call to actions like; ‘Learn More’, ‘Shop Now’ or ‘Sign Up’. Then you can set a destination for users to be taken to when they click the button.

• What kind of audience do you want to target?

What are their interests? How old are they? Do you only want to target people in your local area? Defining your audience will help to make sure that your boosted post is reaching relevant people.

• Where do you want your boosted post to show?

This is known as placements. You can let Facebook automatically choose your placements to maximise your budget, or you can choose the placements yourself. Facebook, Instagram and Messenger are a few placement options.

• How long do you want it to run for?

This is where you set the total duration of the campaign. Here at Designer Websites, we often advise our customers to start with a short 7 or 5-day campaign to see how effective the chosen audience and budget performs for you.

• What’s your budget for the campaign?

You can use a small budget of £10/£20 or a larger budget of £100+. The more you spend, the more people you’ll reach.

Once you’ve successfully answered all of these questions and entered your bank details, you’re pretty much good to go. You’ll probably have to wait while Facebook approves the boosted post, but once they’ve given it the all-clear, your post will start to be shown in your audience’s timeline.

What are the benefits of a boosted post?

• You can reach new people who might be interested in your business or Facebook page. People might tag their friends, comment on the post or share it to their own personal Facebook page which is great for improving brand awareness.

• You don’t have to design a fancy advert from scratch, you can use an existing post. This means you can set a boosted post up quickly and easily.

• Boosted posts appear on your Facebook business page as well as being shown in your audience’s timeline. Facebook ads don’t appear on your business page, they work in the background.

• You can use Facebook Insights to get a detailed summary of your boosted post’s performance. This will show you how many people you reached as well as showing you how many clicks, reactions, comments and shares your post received.

Ok, this all sounds great – but what are your other options? Let’s take a look at Facebook ads to see how they differ.

What is a Facebook Ad?

Facebook ads are a slightly different type of promotion that offers a lot more creative control than a boosted post. Facebook ads are created through their own Ads manager, a feature that might be a little trickier for advertising novices to navigate.

Rather than starting with a simple Facebook post you can build your Facebook ad from the ground up using advanced customisation options. You can optimise your Facebook ad to help you reach a wide range of business goals as well as engaging with a targeted audience of your choosing.

Setting up a Facebook ad

When you’re setting up a Facebook ad, the questions Facebook ask you are almost identical to those listed above – so we won’t bore you by cycling through them all again!

Instead, let’s focus on the things you can choose to do when you’re setting up a Facebook ad that you might not be able to do when you’re setting up a simple boosted post.

• Choosing very specific placements.

While boosted post allows you to choose Instagram, Facebook or Messenger as your placement, Facebook ads take this one step further. You can decide exactly where the ad will show.

Do you want the ad to show in the News Feed, in Facebook’s Instant Articles, or as an Instagram story? These are just a few of the many placements made available in Ad Manager.

• A wider range of ad objectives.

Tailoring your objective is much easier with a Facebook advert. Yes, boosted posts allow you to choose from some great goals like driving website clicks and generating post engagement - but again, Facebook ads take this one step further.

Facebook ad objectives are really quite extensive, covering everything from brand awareness to store traffic. This helps create an ad that’s perfect for your business needs.

• More control over creativity.

When you create an ad through Ads Manager, you can choose a design that suits your brand and goals. Our PPC Specialist Andrew Gill said:

“We trial different kinds of Facebook ads for different clients every day! We’ve found that carousel ads and short video clips are the most successful ad format across the board. They’re more engaging than a standard picture advert and tend to convert really well”.

• Advanced targeting capabilities.

Knowing who your target audience is is the key to success in the digital landscape. With Facebook ads, you can go beyond someone’s age and interests and target people who ‘look like’ users who’ve already interacted with your page, you can exclude people who’ve already interacted with a similar post and much more.

So which strategy do I choose?

So now you know the key differences, here are our recommendations. If you want to:

1. Maximise engagement with a particular post
2. Improve brand awareness
3. Get an ad set up quickly

Go for a boosted post. They’re easy to run, easy to manage and are great for pushing your existing content further afield.

If you want to:

1. Have full creative control
2. Run a longer, more advanced ad campaign
3. Show a promotion, product or service to a very specific audience

Choose a Facebook ad. They might take a little bit longer to plan and set up, but you can really make the most of your advertising budget through Facebook’s Ad Manager.

At Designer Websites, we can help with your Pay-Per-Click and Social Media Management needs. Get in touch if you’d like to make the most of your social media marketing strategy, we’re more than happy to help.

What is local SEO?

Local SEO refers to the process of enhancing your local online presence in order to attract more business from relevant local searches. It can be classed as ‘the practice of optimising your brick and mortar business for location-focused keywords and search terms’; such as “web design Barry”.

These searches can be performed across several different search engines, but with 90%+ market share in the UK alone, these searches are typically performed on Google, with the hope of being included in something called the ‘Google Snack Pack’.

The Google Snack Pack, also known and referred to as the ‘local 3 pack’ or ‘map pack’, is the boxed area that appears on the first page of Google search results when a local online search is performed. The Snack Pack box displays the top 3 local business listings most relevant to the search query and contains it’s very own search algorithm and set of rules. But why is it important for local businesses to appear in the snack pack? Let’s find out!

Why is local SEO important?

Optimising your local SEO means increased website traffic (if you have a website), leads and conversions since your efforts are placed into becoming more relevant to your base of local customers. It is a way to help smaller businesses compete more effectively against larger national organisations who have significantly greater amounts of resources at their disposal. By focusing on specific local SEO tactics, smaller firms are able to limit the impact of these bigger businesses that often optimise content for broader keywords and search terms and rely on brand recognition, rather than value offerings, to bring in footfall.

Further strengthening the case for local SEO are the fascinating stats that surround it. 46% of all searches performed on Google have ‘local intent’ (SER), “near me” searches are increasing 150% faster than traditional, local-based searches (Google) and 29% of all Google search engine result pages contain a snack pack in the results (RankRanger). 

With all of the advantages and buzz around local SEO, it comes to no surprise as to why so many businesses are battling it out to be included in the local 3 pack. So, what can you do to get in there? Here are the best ways to optimise your business for local SEO.

Improving your local SEO

1.       Create & Optimise Your Google My Business Listing

First things first, to get started with local SEO, you’ll need to create a Google My Business listing. For no charge, this establishes your business’ online presence and means you will appear on Google Maps. Not only will your business appear in search results across a variety of devices, but if Google authenticates your listing as a legitimate business, it could also appear in the sidebar space of a Google search.

There are several ways in which you can optimise your GMB listing to ensure Google not only sees your business but chooses it to appear in local search results. These are:

• Keeping everything consistent between your listing, website & other online listings
• Filling in every data point available i.e. Name, Address, Bio and Shortname
• Keeping crucial business data updated such as opening hours and holidays
• Get more reviews and engage with any that you do get

2.       Gain Regular Reviews

The last point that we made above is an important one. Getting your customers to leave glowing reviews about your business doesn’t just help to optimise your GMB listing and presence, but it also encourages more local customers to buy from you. The more footfall that your business experiences can lead to further positive reviews which then helps to build more signals to Google that your business is legit and worthy of ranking highly in local searches. Some tips to encourage your customers to leave positive reviews are:

• Respond to existing reviews in a professional way, addressing any negative reviews that you may get and thanking reviewers for sharing their positive experiences
• Asking for a review in-person after a sale has been made
• Send post-purchase communications asking customers to leave reviews

3.       Optimise for Voice Search

Voice search has been rapidly growing over recent years, especially in terms of SEO. Therefore, it is crucial to optimise your content into a voice search-friendly manner, focusing on the way people ask questions when they speak rather than when they are typing. When performing voice searches using specific devices such as an Amazon Echo or Google Home or a voice assistant such as Siri, searchers opt for more long-tail keywords compared with regular search. As a result, you’ll have to adjust the SEO of your content to fit the more conversational tone of someone talking. A good tip here is to focus your efforts on traditional question starters such as who, what, when, where, why and how.

4.       Making Your Website Mobile-Friendly

Online mobile searches have also grown in popularity over the last decade with the increase in accessibility to mobile devices. In fact, in 2017, Google released its mobile-first indexing search results that prioritised mobile-optimised content over non-optimised content and even made it their primary index. This confirms the strategy behind optimising websites and content to be mobile-friendly, not just for local SEO, but for SEO as a whole.

Some tips for making your website more mobile-friendly are:

• Ensure your website loads quickly
• Use images and website copy only when needed and avoid filler content
• Use bigger fonts that are easy to read
• Implement an enhanced user interface for a great experience

5.       Greater Focus on Local Keywords

One of the most obvious ways to rank for local search results is to focus on local keywords, right? Of course, it is! Google’s own Keyword Planner allows you to filter keyword searches based on location, so you can get a better idea and understanding of the popular search terms for a specific area. This enables you to form a list of relevant local keywords that you can target to give yourself a better chance on ranking. Once you have these keywords, you can begin to implement content, meta tags and URLs to match.

Another great tactic that you can implement to increase local SEO results is to include mentions of location-specific landmarks and hotspots in your site’s content. For example, if your business offers web design in Cardiff city centre, including references such as “web design near Cardiff castle” could also bolster rankings in local search results.

6.       Implement Location Pages or Location-Focused ‘About Us’ Pages

If your business operates in more than one location, then location pages are a must. These pages allow you to target very specific location-based keywords around a main keyword e.g. “Cardiff decking” and “Slough decking”. At the minimum, each of these pages will need to provide the following information:

• Opening hours
• Name, address and phone number
• Reviews
• Promotions
• Google Maps location

When adding these pages to your site, it’s important to remember that standards SEO rules still apply and content should be unique.

If your business only operates in one location, then having an ‘About Us’ page that focuses on local, relevant information is imperative. If you run a coffee shop, for example, your About Us page is the perfect place to provide information that you supply the coffee and cakes for local fundraisers each year. This reaffirms your commitment to your local community and provides potential customers near you with confidence in your business, which can lead to increased levels of business and many of the aforementioned benefits such as positive reviews.

7.       Take Advantage of Online Directories

Websites such as Yell, Yelp, YellowPages and Foursquare are online business directories that help to get your business name, address and phone number (NAP) on the web, which is one of the most important, if not the most important element of local SEO. NAPs act the same way as backlinks do to a website and let Google know that multiple places on the web are talking about or mentioning your business. The key thing to remember when adding your business to these online directories is to ensure that all information remains consistent.

Online business listing should include the following basic information:

• Accurate business name, address and phone number which is consistent across all directories
• A backlink to your website if you have one
• A thorough description of your business

8.       Build High-Quality Backlinks

According to Moz’s 2018 Local Search Ranking Factors study, ‘link signals’ were ranked number one and number two respectively in the most important factors for ranking in local organic rankings and the local pack and snack pack. Link signals are backlinks that point back to your website, so it’s important to get as many of these as possible, however, you do need to focus on their quality more than anything. The more relevant and authoritative the backlink is, the greater the signal is going to be to Google that your business is legitimate and also relevant to the local search being performed.

Some tips that you could follow to create high-quality backlinks to your website are:

• Guest blogging on reputable websites that have a high domain authority
• Produce high-quality content on your website that others want to link to
• Engage with local businesses and influencers to link back to your website

SEO is a fast-moving and ever-changing industry, so you never know when Google will introduce new and innovative features to its search engine results page for local searches, but they are more or less guaranteed. Therefore, it is vital to keep on top of changes that can impact your local SEO. By starting off implementing the above eight points, you will ensure that your business not only takes advantage of lucrative local search opportunities but builds a solid platform that can be taken forward and progressed further when new and exciting local SEO features are announced.

Want to know more about how Designer Website can help your business with its local or national SEO, be sure to visit our search engine optimisation page today to see the professional and quality SEO services that our team of experts can provide. You can also get in touch with us if you require anything else!

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Search results are constantly changing and evolving so it’s important that marketers change their strategies if they want to achieve and maintain high rankings in the search engine results pages (SERPs).

Gone are the days where the SERPs are filled with hundreds of plain links. Now, featured snippets and local results are often the first things users see when using Google. But what impact are these features this having on website click-through rates? Let’s find out.

A Quick Introduction to Featured Snippets

We’re sure you’ve come across Google’s featured snippets before but, just in case, let’s quickly get you up to speed on what they are.  

A featured snippet is a short summary of information from a trusted source or website that sits at the top of Google’s search engine results page (a position often referred to as ‘position zero’). Featured snippets appear above all other organic results and are shown for a wide range of questions, queries and keywords. They take up a huge section of the search results and might look something like this…

As you can see, typing ‘How to clean a car?’ into Google will show you a featured snippet with a step by step list of instructions and a labelled photograph. This quickly gives you all the information you need to get the job done, without requiring you to click through to a website. Helpful, right?

This isn’t the only style of featured snippet that we see in Google’s search results, in fact, there are 3 common types of featured snippets; paragraphs, lists and tables. Of these three types, paragraphs are by far the most common, currently making up around 80% of all featured snippets on Google.

Did you know that featured snippets are also the first point of reference for Google’s voice search results? With more and more smart devices and voice-activated assistants making their way into people’s homes, it’s clear to see why featured snippets are becoming more prominent in digital marketing strategies.

How Do Featured Snippets Impact Click-Through-Rates?

Google introduced featured snippets way back in 2014 to (in Google’s own words) “help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself”.

Since featured snippets were introduced, SEO specialists have been increasingly concerned about their impact on click-through-rates. After all, why would users bother to click through to a website, if all the information they need can be found in the search results?

To tackle these concerns, Google adds a link to the source of the snippet of information prominently and cites the source website whenever Google Assistant reads it aloud as a spoken result. Google even sends a link to the Google Home app so users can ‘click to learn more’ if they so wish. But is this enough? How often do people click to learn more?

According to a recent study carried out by notorious SEO specialist, Rand Fishkin, “less than half of all Google searches now result in a click” (as shown in the chart above). Of course, this doesn’t mean that ranking highly is becoming less important, it just means that digital marketers need to be clever about generating content, adding schema markup to sites, and satisfying Google’s requirements if they want to gain maximum exposure in the search results.

Let’s take a look at a featured snippet we were able to gain for a client in 2019, to see whether gaining this top spot has had a positive, negative or no noticeable effect on click-through-rate.

This blog (shown above) ‘The Most Common Garden Weeds in the UK’ was published in March 2019. By mid-May, we started to see a huge spike in traffic to the website, and more specifically, a dramatic rise in the number of people visiting this blog.

A quick investigation found that this blog had been selected to sit in the exclusive ‘position zero’ for keywords related to common lawn weeds uk. (We gave ourselves a pat on the back).

Between the time the blog was published (March 29^th) and the end of the year (December 31^st) this blog single-handedly drove over 50% of all new users to the website, more than any other page on the website! The number of clicks through to the blog totalled an impressive 70% of all clicks through to the website, so the positive impact that this featured snippet had for our client was unprecedented.

When considering why that is, it’s likely that the topic that this snippet addresses is driving users to click through. The common garden weeds are listed in the featured snippet, but users might want to find out more information such as; when the weeds are most prevalent and how to get rid of them.

What Can We Take from This?

What this shows is that users are certainly becoming less likely to click on webpages and ads because, quite frankly, they no longer need to. Google is finding the information they need and presenting it to them in an easily digestible way.

However, what our client’s results show is that featured snippets are an incredibly valuable feature that can drive lots of people to your website. Gaining ‘position zero’ puts your site directly in front of the user, and if they do want to find out more, then it’s your site they’re most likely to visit.

It’s important to bear in mind that even users who don’t click on the featured snippet are still being exposed to your brand, whether that’s visually or audibly. This improved brand awareness and authoritative position can only have a positive impact on your business in the long-term.

So, gaining featured snippets is certainly something that business owners and digital marketers should aim for as part of their marketing strategy. You can read more about writing to gain featured snippets in one of our previous blogs.

How to Gain a Featured Snippet >

If you’d like help increasing brand awareness, boosting your Google rankings or keeping your website content fresh and up to date, find out more about our SEO team here.