The days are getting longer and the temperature is getting warmer, which can only mean one thing...Spring is upon us! Spring is a great opportunity for ecommerce businesses to push a spring sale, or refresh their marketing strategy for the year as we enter Q2.
So, we've put together a blog full of spring marketing ideas for ecommerce to spruce up your business for spring. Let's get into it...
1. Make Some Laughs on April Fool's Day
Utilise the most fun-filled day of the year on April 1st! Many brands use April Fool's day to grow their brand engagement and awareness.
In 2022, Little Tikes announced a new, sustainable fuel-free taxi service - Cozy Cabs - to combat rising gas prices. This was a great April Fool's day promotion as it got attention, played into a current news story, and it also stayed true to their fun and adventurous brand personality.
2. Jump on the Easter Bandwagon
In ecommerce, Easter is an exciting time of flash sales and great deals. No matter what products or services you offer, it's a great idea to push an Easter discount code or flash sale.
This is an effective way to boost sales and a great opportunity send Easter-themed promotional messages. You can do this through putting together an Easter-themed email marketing campaign.
Some would say that it's the perfect time to hop on the trend - orders made via email saw year-on-year growth of up to 70.28%.
3. Offer a Spring Discount
Spring is the season of refresh, renewal and new opportunities. It's also important to remember that not all of your target audience will engage with Easter-themed promotions, so a spring promotion will do the job instead!
Many shoppers will be open to the idea of splashing out to start the new season with a fresh outlook, so try and push as many spring marketing angles as possible.
For instance, you could promote your products in multiple ways such as promoting your industry's spring trends, spring markdowns or spring steals.
4. Give Your Brand Image a Spring Clean
Instead of focusing on promotion alone, you could give your branding a spring clean. Conduct an audit of your current branding assets - is there anything you'd like to improve? Anything that you'd like to stand out more?
Spring is a great time to re-affirm your brand personality and re-establish your brand values amongst your team. This is a fun and refreshing way to start Q2 off to a great start.
5. Post Eco-Friendly Content for Earth Day
This year, Earth Day is on the 22nd April 2023. Earth Day is all about the anniversary of the modern environmental movement which came to fruition in 1970.
Take this opportunity to post about your businesses eco-friendly efforts. For example, you could...
- Donate to an environmental charity
- Stock an eco-friendly version of a product
- Switch your bills to paperless
- Start composting in your office
It's a great way to show the values of your business to your target audience.
Bring Your Spring Marketing to Life with Designer Websites
At Designer Websites, we understand that marketing campaigns speak volumes. It's an invaluable part of your business, and we will make sure that your brand communicates everything that you need to say.
From email marketing campaigns to social media content creation we can help. Get in touch with us today to kickstart your spring marketing campaign!
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