When asking the question, ‘how large a part does domain age play in website SEO?’ the answer you will receive, irrespective of who you ask, will be ambiguous at best. Even Matt Cutts, the most outspoken member of Google’s Search Quality team, remains unusually vague when put on the spot. When asked that very question just recently, Matt replied: “My short answer is not to worry about that very much, not very much at all in fact.”
Most people know that when it comes to performing website SEO, domain age does have an effect, and as far as we are concerned there are two distinct reasons why:
- Older domain names are usually associated with better known, more established sites. On the whole, sites with older domain names are regarded as more relevant and trusted resources, thus boosting the website SEO.
- Spammers are not usually interested in developing the website SEO of a site for a period of over three or four years as traditionally they quickly move onto different projects. For this reason, new domain names are more associated with spam.
It’s safe to say that most website SEO specialists will agree that domain age does have some bearing on search engine rankings; it is just the extent that they find impossible to agree on.
To overplay the affect of domain age on your website SEO strategy is, in the opinion of our SEO team here at Designer Websites, probably a mistake. It is important to acknowledge it as a factor, but not to consider it to be in anyway critical to your website SEO strategy, and below, in our view, are the reasons why:
- Domains can sometimes lie dormant for years
- Established and well known companies are acquiring new domain names all the time, often using a 301 redirect from a more established domain
- Just because a domain is old it does not mean it has been subject to whitehat website SEO techniques.
Some companies will only look at buying old domains due to the importance they place on domain age. However, this is far from a fool-proof approach, as you cannot always cater for the website SEO strategy of previous owners. There may well be some goblins in the system that pose real problems for the success of your website SEO campaign.
To conclude, we all know how hard it can be during the first six months of any website SEO campaign when working on a new domain, however, stick with it and build your link profile naturally and the results will come. Have a little faith and don’t panic!
With a question that has no definitive answer, experience counts for a lot. This is one reason why the website SEO team here at Designer Websites are the first port of call for so many companies looking to further their online presence.
