When past apprentice winner Ricky Martin came to us asking for help on a new project we were more than happy to help. We originally designed the Hyper Recruitment Solutions website back in 2012 and have been working closely with them ever since to make sure their website continues to grow alongside their business.
Hyper Recruitment Solutions is a recruitment agency that specialises in scientific and technological jobs, aiming to pair talented and passionate job seekers with the latest job opportunities in the science industry.
Ricky came to us with the idea of creating a fun and useful quiz that will answer the question 'What Type of Scientist Am I?' So, he gave us full autonomy over the format, design and questions, which our team relished.
We planned the quiz, wrote the questions, designed the characters and developed the website, and frankly, we thoroughly enjoyed it!
We designed the quiz based on a personality test, with 10 questions and 5 potential answers for each. Based on the answers chosen we would suggest which type of scientist they would be most suited to. This would not only give people an entertaining way to see what job they may be well suited for, but also create more brand awareness for HRS.
The task included creating a lot of content from scratch, which included:
- Researching the scientific roles and developing appropriate questions and answers for the quiz
- Designing the algorithm for determining the result of the quiz
- Writing content for each scientist profile
- Designing 20 characters for the scientist profiles
- Designing the host of the quiz, in the likeness of Ricky himself
- Developing the code for the quiz
If you want to try the quiz for yourself you can follow this link:
Following the design and development of the quiz, we also helped with marketing once live. This involved creating a social media plan that would extend its reach by making use of the quiz's share functionality. We also utilised Facebook advertising and Twitter to get the quiz out into the industry.
If you would like to talk to us about quirky marketing techniques for your business then we’d love to hear from you. We are not only high-quality bespoke website designers, but we also have over a decade of experience in the world of online marketing and advertising techniques. Contact us today to discuss what we can do for your business.
