In this blog, we bring to you all of the major talking points from across the world of SEO, PPC, digital marketing and tech to ensure you're kept up-to-date and not missing out on anything important! This will be the first edition of a weekly DW roundup blog, so be sure to keep an eye out each week! So, what are we waiting for? Let's get into it...
Google launches a new algorithm to better understand useful and timely information
The Vide President of Search at Google, Pandu Nayak, announced that the tech giants have released an update to how their search algorithms to keep featured snippets up-to-date with fresh and relevant information.
This latest release aims to make sure that Google provides searchers with answers that are not just accurate but also timely. Here is what Google said in their announcement:
"As part of our ongoing efforts to make Search work better for you, a new algorithm update improves our systems’ understanding of what information remains useful over time and what becomes out-of-date more quickly. This is particularly helpful for featured snippets, a feature in Search that highlights pages that our systems determine are most likely to have the information you’re looking for. For queries where fresh information is important, our systems will try to find the most useful and up-to-date featured snippets."
Google adds 'get a quote button' to Google business local knowledge panels
Google has added a new call-to-action button to service-level businesses in the local knowledge panel for listings that have Google My Business messaging turned on. The reason behind this addition is clearly to make more searchers use Google's messaging feature. By making this button more noticeable, businesses are bound to get more messages via Google Messaging. Remember to get this feature, you will need to have messaging enabled. Click here for instructions.
Apple is reportedly releasing three 5G iPhones in 2020
With more and more networks beginning to roll out 5G networks, phone manufacturers are starting to release phones that will be able to access them. One of these manufacturers is of course Apple. Many reports have previously stated that Apple is set to release a 5G-compatible phone in 2020, however, according to new reports, all three of their 2020 mobile devices are set to support the 5G network.
Google temporarily banned from listening to voice recordings
Regulators in Germany have ordered Google to stop listening to voice recordings from people using its Assistance software in the EU. The ban will last for three months while Germany's data watchdog conducts an investigation.
A small percentage of voice recordings made into Google's Assistant service are heard by human workers and third parties, with the intention of better understanding people's search queries and improving the software. Those recordings, however, have the potential to include private and sensitive information. Other tech companies such as Amazon have also come under fire for how they use their voice data.
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