Spectrum Displays specialise in the design, construction and installation of film and television sets, as well as display stands and conference sets for special events. They also offer digital print and signage services to businesses who are looking to be more visually engaging.
Despite having years of experience in the industry and a proven track record of success on a number of exciting projects, Spectrum did not previously have a website on which to display their vast portfolio of work and reach out to new clients. Attractive, engaging online content is vital for the continued success of businesses in the modern world, and now that their brand new site has gone live, Spectrum have a platform that will allow them to expand and improve their business.
The bespoke design of Spectrum's new website ensures that they are able to reach new customers in an appealing and visually exciting way. It is also fully responsive, thereby improving the usability of the website on smartphones and tablets and making it completely accessible and user-friendly for anyone visiting the site.
Due to the nature of Spectrum's business, it was essential to ensure that the website made prominent use of visual features. The use of photography is prevalent across the entirety of the new site, contributing to a clear and compelling reflection of the company's previous work. The subcategories of each speciality title lead to a gallery of images, which can be viewed as an online portfolio of Spectrum's previous work.
While it was important to provide examples that placed emphasis on the finished product supplied by the company, it was also vital to present potential customers with familiar brand names in order to further endorse Spectrum's reputability. For this reason, client logos such as that of the BBC and ITV are prominently featured at the bottom of the homepage; this serves as a visual indicator that Spectrum have worked with some of the biggest names in the film and TV industry.
Click here to explore Spectrum Displays' new dynamic website for yourself.
