Another working week is almost over, but before we switch off our computers and crank up our Friday night playlist, there's just time for a quick roundup of some interesting tech / SEO stories from the past few days...
Google rolls out new 'Search by photos' feature
Eagle-eyed Google users spotted a new feature in the company's mobile search results this week. Certain local search terms - such as pizza in Cardiff - now deliver a 'Search by photos' section that looks like this:
This section doesn't appear to have any fixed position, and it only seems to show up for queries with clear local intent (e.g. 'Italian restaurants in Chester' or 'wedding dress shops near me'). Nevertheless, this new addition to the SERP could present a great opportunity for local businesses to flaunt their visual appeal and engage with potential customers nearby.
Pinterest releases slimmed-down mobile app
On Monday, Pinterest launched a 'Lite' version of their mobile application. Where the standard iOS Pinterest app takes up approximately 143 MB, Pinterest Lite weighs in at just 1.4 MB - that's less than 1% of the main app's size!
Pinterest Lite is now available to Android users in the following territories:
- Argentina
- Chile
- Colombia
- Mexico
- Peru
The 'Lite' app's primary aim is to make Pinterest more accessible to users in these emerging markets.
Google Maps offers additional assistance for visually-impaired users
Google Maps can be very useful when you need directions, but the tool's usefulness is somewhat limited if you're unable to see the directions it provides.
However, that may not be the case for much longer. Visually-impaired Google Maps users in Japan and the USA can now access detailed voice guidance to help them reach their destination safely and efficiently.
Google have released this video showing the improved guidance in action:
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