The human brain is able to process images 60,000 times faster than words. Due to this, most businesses choose to have a logo that represents their business. Also, logos are easy to remember and quite nice to look at, too!
Designing a logo is no easy task - it is the visual embodiment of your entire business. So, to make the logo designing process easier, we've put together 6 Principles of Logo Design that will help you design an original and effective logo...
1. Scalable
A scalable logo can be defined as a logo that makes sense, looks good and remains legible at any size whether this be big or small. Business logos are frequently used on marketing materials of various sizes, so you'll need to design a logo that will look just as good on a small business card as it would on a huge billboard.
One of the most important things to consider for scalability is the detail of your logo. If you include too much detail, you may find that these aspects will alter or merge when you change the size of your logo So, it's best to be conscious of the amount of detail within your logo, and ensure that you test its appearance in multiple sizes.
2. Simplistic
Sometimes it's better to say a lot with a little. Some of the most famous brands have simple logos that are incredibly effective. For instance, think about Apple, Nike and McDonald's!
Fun Logo Fact: In 1971, Carol Davidson only charged $35 for the design of the iconic Nike logo!
Simplistic logo design is often more memorable to the general public. Due to the psychology of logo design, people are more likely to trust and engage with a brand that they're familiar with. So, it's important to think about the simplicity of your logo when you're designing one for the first time. An elaborate logo design can be extremely impressive - but at what cost? Always weigh up the goal of your logo, and whether it allows for an elaborate design, or whether less is more.
3. Balanced
When people think of a logo, it's very common to think of bold and bright colours. But, what about black and white? People often forget that many marketing materials and business stationary require black and white ink. After all, not all documents with your logo on will be printed in coloured ink.
Designer Websites Tip: It's always easier to begin working in black and white, then add colour later! This way you can make sure that the logo's forms are recognisable and work without colour.
Make sure that your logo and its details are definable and legible throughout all stages of the printing process - especially if it's being printed in black and white!
4. Unique
Don't be afraid to stray away from the current trends. Explore multiple pathways and possibilities for your logo, and compare your design ideas against those currently in your industry. If you find yourself craving something a bit different, don't be afraid to think outside the box and let your imagination run wild!
5. Informed
Opinions matter. It can be very easy to get protective over your brand new logo design, but you should always be open to opinions and constructive criticism. Ultimately, this will help your logo evolve from strength to strength.
Get opinions and ideas from other people wherever possible. Who knows, they may even spot something that you hadn't! It can be very easy to miss something when you're focused on one project for so long, so utilise the opinions and thoughts of others whenever you can.
6. Versatile
Motion design has become an integral marketing asset in the last few years. With younger audiences dominating the internet, motion design has found a way to engage the younger generations in a way that static images and text do not. In a 2020 survey of 500 marketers, it was revealed that 93% of brands got a new customer or lead because of a video on social media!
If you want to really get to know the possibilities of your new logo, consider whether it could work in motion and think about how your logo could be animated to enhance your brand personality!
Get a Logo Design Quote Today!
We hope these tips will help you create an original logo that suits your business needs! Looking for some logo advice? The Designer Websites team can help - no matter what you have in mind, we can provide a bespoke logo that's tailored to your business. Contact us today!
