The world of online marketing has changed a lot over the last decade. Consumer habits have changed with every passing year and technological advances have altered the way we consume media and information dramatically.
As a result, certain marketing techniques have become virtually obsolete, particularly when it comes to SEO. By contrast, video has become increasingly popular in recent years and this trend doesn’t look to change any time soon.
There’s no denying it, video content is king, so you better learn how to bend the knee!
Typical Video Content for Businesses
When it comes to online marketing, video content for businesses is a lot like protein for bodybuilders.
Avoiding video isn’t just foolish, it’s essentially starving your company of a vital nutrient it needs to grow and perform to its fullest potential.
For many SMEs, some of the most common video content comes in the form of the following:
Helpful Tips/Tutorials
There’s a reason why they used to call the internet the “information superhighway”.
The first port of call for anyone looking to find out anything, the internet is the #1 destination for those seeking a solution to a problem, query or conundrum.
Providing answers, walkthroughs and guides on how to do things is a sure-fire way to get brownie points with your customers.
What’s more, actions speak louder than words; the power of video wins over text any day.
Expert Interviews
Calling on company experts with specialist knowledge of a particular field can be great for providing useful, topical content to your customers.
This added value can further endear your brand to the consumer, strengthening the relationship as a result.
An engaging alternative to this is to conduct a Q&A using customer questions as the basis for the topics, allowing you to get to the root of what the public really wants to know.
Behind the Scenes
Providing a peek behind the curtain into your business can be a fantastic way to let your customers and clientele get a feel for the people behind the brand.
Creative offices are particularly interesting when it comes to these kinds of videos, providing a unique insight into the quirky environments where day-to-day business is conducted.
This can extend to include additional content like staff introductions and mini personality profiles from key players in the company.
Product Reviews
If you’re considering using a service or buying a product, chances are you’ve looked at online reviews for guidance at some point.
From a content creator’s perspective, this can translate brilliantly into video and transform customer feedback into a personable, sincere testimonial.
You don’t even have to stick to the customer testimonial route either. There’s nothing stopping you from reviewing products relative to your business as well.
In fact, providing expert insight and opinion on related products can be extremely helpful and useful to the consumer.
Unboxing videos have also become hugely popular in recent years, so why not jump on the bandwagon and ride the wave while the tide is high?
How It’s Made
Whether it’s a physical product, an online service or something else entirely, providing background info on how something came to be can serves two purposes.
In addition to providing your customers with insight into the process, it also acts a great way to showcase your skills and show-off exactly why your company is good at what it does.
When it comes to creative tasks and large-scale projects, time lapse videos are perfect, providing an impressive overview of the journey in a perfectly digestible manner.
Video Content Ideas
While the former suggestions are great for creating video content you can churn out on a regular basis, none of these topics are really reinventing the wheel or breaking new ground in terms of creativity.
If you’re really looking to gain some momentum and build some excitement through your video content, why not consider exploring some of the following options to really give your business a shot in the arm.
Product Reveals
If your company is launching a new product, offering a new service or unveiling a new innovation, a reveal video is the perfect way to go about it.
Reveal videos allow you to create a buzz behind your newest addition and get it off to a running start with the fanfare to suit.
Product reveals also allow you to demonstrate how it works right off the bat and showcase the features and benefits of this exciting new addition.
Teaser Videos
Much like a product reveal, a teaser video is the perfect way to pique interest without giving away any of the details.
Subtle hints and glimpses into your main announcement, drip-fed in an enigmatic fashion can be the perfect way to whet the appetite of your audience prior to a big announcement.
Inherently short in length and even shorter on details, teaser videos provide the perfect weapon to provoke intrigue and expand the reach ahead of your actual announcement.
Best of all, this allows you to get additional content out of one reveal, providing ready-made ammunition for awesome video content.
Competitions
From the very young to the very old and everywhere in between, it’s a trait that’s virtually universal – everyone loves a freebie.
Competitions make for great content. Better still, they make for great shareable content, expanding your reach with little effort at all.
Creating a competition announcement or laying down a challenge in video form makes for effective video content.
Better still, you can also film the results to get even more content out of the very same competition.
Promotional Activities
If your business is planning on engaging in unique, fun or colourful promotional activity, getting such actions on film should be a top priority.
Whether it’s a pop-up stand in a local shopping mall or a branded vehicle in a major parade, promotional activities, big or small, show that your company is so much more than MS Office and invoices.
Interacting with the public through such activities can do wonders for brand awareness and help shape the public’s opinion of your overall business.
Failing to record any promotional activity is a waste of Grade A content and a regret that is virtually impossible to rectify once the moment has past.
Team Building
Much like promotional activities, team building exercises can translate well into excellent content, particularly when it comes to reinforcing a brand image and strengthening your company’s relationship with its customers/clients.
After all, a business is only as strong as the people behind it and showing the human side of your company can be a great way to humanise your brand. It also shows that the company values its employees which, once again, does wonders for the appeal of the brand.
As such, getting it on video can be a great way to provide unique content while also positively reinforcing your brand in the public eye.
If you’re interested in professional video solutions for your business, why not drop us a line? At Designer Websites, we offer a variety of video options, from company showreels to drone filming, so contact us today! Call now on 01446 339050 or click the link below to get in touch online.
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