Web design is constantly changing and adapting and as we are now halfway through 2017, we thought we would delve into the world of web design and take a look at the trends which are currently dominating the design sphere. From simplistic to bold, the web design trends of 2017 are certainly something to marvel at.
Material Design
Whichever part of the web you’re browsing, Material Design is a web design trend that is everywhere in 2017. Developed by Google for Android in 2014, Material Design’s sole purpose is to provide users with a clean and accessible interface. An evolution from Flat Design, Material Design brings some of the usefulness of skeuomorphism (such as layers and depth) back to web design, while still maintaining the simplistic and usable nature of Flat Design.
With its Material Design concept, Google has provided rules for what type of style, layout, pattern, usability a material website or app should contain. These guidelines ensure your website will look both neat and eye-catching at the same time.
Vibrant Colour Designs
While the past couple of years has seen designers opt for the safer colour pallets, 2017 has watched vibrant colours become a popular web design trend. With the popularity of material design leading to criticism that many websites are beginning to look similar, bright and bold colours are a great way to stand out from the crowd.
Vibrant colours can also freshen up an older website or can be incorporated in small amounts, such as adding a strikingly vibrant image to your website. Bright and bold typography can also be used to add this web design trend to your website without changing the entirety of it.
Minimalism
Minimalism is a concept that has been around for many years, but this year it is becoming one of the most important web design trends. As it can be assumed from the name, minimalism is a web design trend which focuses on minimal elements on the website and removes any unnecessary elements from the design.
In previous years, minimalism has adopted a reputation of simplistic black and white colour schemes, but this year we’ve seen a turn for the best with websites that adopt both the minimalist and vibrant colour web design trends as shown by R magazine. FlatsLife is another beautiful example of the black and white nature of traditional minimalism.
Brutalism
Although not technically a web ‘design’ trend, Brutalism is definitely a web design concept to keep your eye on this year. Known as the antithesis of web design, Brutalist Design aspires to defy all the traditional rules of web design. Some say it is based on the giant concrete buildings built in the 1950s-1970s – designed to do only its job.
To create a brutalist website, the general rule is to not follow any rules. Colour clashes, text which doesn’t fit in the box, gradients, hard to find links – these are all acceptable in brutalist design and some of the biggest names around are using it. Bloomberg, The Outline and Balenciaga are all examples of brutalist design, and the Instagram redesign has been quoted as ‘paving the way’ for brutalist app design.
By looking at just four of the key web design trends this year, it's clear to see that 2017 has brought a variety of different websites to fruition. We predict these web design trends are here to stay and expect to see them once again in 2018.
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